As the founder of SeaShore House Optical, Dr. Edwin Frankel has spent nearly 30 years helping patients protect their vision, manage complex eye conditions, and feel fully informed about their care every step of the way.
Dr. Edwin Frankel

Meet Dr. Edwin Frankel
Dr. Frankel built this practice on a simple idea: every patient deserves expert care, explained clearly, and delivered with compassion. Today, he continues to lead the medical side of our practice, working closely with patients managing conditions like glaucoma, diabetic eye disease, and post-surgical recovery.
Known for his calm, thoughtful approach, Dr. Frankel helps patients feel confident navigating vision challenges, whether that means regular monitoring, long-term disease management, or working with specialists for advanced treatment.
Education & Clinical Background
Doctor of Optometry (O.D.), New England College of Optometry
B.A. in Biological Sciences, Rutgers University
Founder, SeaShore House Optical (1996)
Decades of co-management experience with ophthalmologists and surgical teams
Member, American Optometric Association
Clinical Specialties
Dr. Frankel leads our medical eye care services, offering experience-based, long-term management for a wide range of complex conditions. With nearly three decades of clinical experience, he not only provides compassionate care to his own patients but also serves as a mentor and clinical guide to students. His specialties include:
Personal Life
When he’s not caring for patients, Dr. Frankel enjoys kayaking along the Rayville coast, gardening with his wife, and chasing after his grandkids. As a long-time resident of the area, he’s deeply invested in helping this community see clearly and live fully.
Kind Words from His Patients
We Accept Vision & Medical Plans
SeaShore House Optical accepts a wide range of vision and medical insurance plans. Not in-network? We’ll walk you through out-of-network options and provide everything you need for reimbursement.
Vision Insurance Plans We Accept
Use your vision insurance in-store for eye exams, glasses, contacts, and more.
- 20/20 EyeCare network
- AARP Supplement Plans
- 20/20 Eyecare Network
- AARP MyVision Care
- APWU Health Plan
- AR Medicaid
- Aarp Medicare Advantage
- Absolute Total Care
- Accord
- Accordia
- Medicaid
- VSP
Medical Insurance Plans We Accept
We accept insurance for eye diseases, injuries and emergencies.
- Blue Cross Blue Shield Minnesota
- Aetna
- 20/20 EyeCare network
- AARP Supplement Plans
- 1199 SEIU Funds
- AAA
- 32BJ SEIU
- AARP Medicare Complete
- AARP Southern California
- AARP Medicare-Complete
- ABA Affordable Benefit Administrators
- ABI
- ABS Automated Benefits
- ADN Administrators
- AFSCME
- ACI Administrative Concepts
- AFSCME Care Plan
- AHIP
- AHP
- AIG
- APWU Health Plan
- AR Benefits
- AR Medicaid
- ARTA
- ASEBP
- ASR Health Benefits
- AVMA GROUP HEALTH & LIFE
- AVMA GROUP HEALTH & LIFE - B&W
- AVMed
- Aarp Medicare Advantage
- Absolute Total Care
- Academic Health Plans
- Acclaim
- Accord
- Accordia
- Adensco
- Advantage Care
- Advantica
- Advantra
- Team Star
- Medicaid
- 44 North
Not sure if you’re covered? Give us a call; we’ll walk you through it.
Location & Hours
Our optometry office is located off Hwy 135 in the heart of Rayville. We offer convenient hours, making it easy to schedule care at a time that works for you.
We’re located at 1215 Hwy 135, just a few minutes from Exit 14. If you’re coming from the highway, take Exit 14 toward Rayville Center and head east on Main Street. You’ll pass the Rayville Community Park on your left and the Greenleaf Shopping Plaza on your right. Continue straight until you see the Shell gas station; we’re just past it, on the right-hand side, next to Mapleview Pharmacy. Look for the brick building.










